E-Commerce: Fundamentals and Applications

E-commerce is the activity of buying or selling of products on online services or over the Internet.
Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services.There are three areas of e-commerce: online retailing, electric markets, and online auctions. E-commerce is supported by electronic business.

• Electronic commerce and physical commerce
• The DIGITAL phenomenon
• Looking at e-commerce from different perspectives
• Different types of e-commerce
• Examples of the types of e-commerce
• Some e-commerce scenarios
• Effect of e-commerce
• Advantages of e-commerce
• Myths about e-commerce development and implementation
• System model of this book

Types of Commerce

 

Digital Phenomenon

• What do you think?
• What are the drivers of e-commerce?

What makes it digital ?

Data networks
Intense competition
Globalization
Information age
Technologies
Automation
Low cost high quality products/services

E-commerce from different perspectives

Three layer models for e-commerce (e.g. Zwass’s model).

• E-business: a wider perspective than e-commerce.
• E-commerce improves the value chain.
• E-commerce provides an effective tool for building, managing and enhancing these relationships.

Different types of E-Commerce

Examples

• B2C: www.amazon.com
• C2C: www.eBay.com
• B2B: www.tpn.com
• C2B: www.priceline.com

Let’s visit these web sites in turn and discuss its features.

E-commerce scenarios

• Retailing
• Servicing
• Publishing
• Supply chain management

What are the main advantages of e-commerce?

• To consumers (think about the consumer buying process: search, evaluate and execute):
• To businesses (think about the common objective of every business)

Different departments participate in an e-commerce project

• Management
• Marketing
• Production
• Finance
• Procurement
• Customer support

Transformation of a Compartmentalized Organization into Integrated Organization

 

Three-tier Technical Model

 

Architecture of Web-based E-Commerce System